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Credit Union - Digital
Marketing
Our digital marketing package
for credit unions consists of the following elements:
Front Splash Page - This page
appears first each time the Web site is accessed, with an automatic rollover
to the home page. Click here for a sample
generic layout. The contents for this page will be
controlled by the client with an Admin
page.
How
Much Can I Save Form - This form is a refinancing work sheet
that will calculate credit union savings per month and for the total loans.
This form begins the data collection process, WHILE ALLOWING THE VISITOR
TO REMAIN ANONYMOUS. The visitor can key in their own SECRET CODE
so that they can revisit the form for editing and recalculation at any
time.
This first entry of member/prospective member information in the Credit
Union Savings Work Sheet is the beginning of a secure online marketing
database.
As soon as the member/new member identifies herself, appropriate credit
union employees begin adding information to this database, including name,
address, real email address, etc. It should become part of the fabric
of operations that every interaction with a member is looked upon as an
opportunity ``complete" the marketing financial profile of that member.
Not as an attempt to invade their privacy, but to make sure that each
member is informed of each credit union program which may be of assistance.
Indeed, this information
will be guarded with the utmost of security, with access on a strict need-to-know
basis.
This digital marketing database
will allow personalized ``mini' marketing campaigns aimed at the members
who can most benefit from each credit union promotion.
The administrative area will
allow for sorting on any combination of data fields to produce a list
of prospective ``mini" marketing "promotees.".
This list can then be sent
an email message about the promotion, with a link to a special Web site
page that is created for them to explain the benefits of the promotion.
This page may include a small savings worksheet or a link to the appropriate
loan or savings application. Each
``mini" marketing campaign will have its own ROI worksheet to evaluate
and quantify results. This will allow for continual refinement of
methods and messages as the digital marketing capability becomes progressively
more sophisticated. |
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